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Central news portal with fresh news from the best web pages and blogs around the globe. Read only the best!

AdFreak

HBO Bought a Full-Page Ad in a New Hampshire Paper for Veep's Jonah Ryan

The sheer lunacy of our current election cycle is frightening, but it's also very watchable. The same could be said for HBO's Veep, a show that many Washington, D.C., insiders have reportedly called the most rea... 1135 days ago

AdWeek

BuzzFeed Backs Out of 'Significant' Ad Deal With RNC Over Trump's Rhetoric

What's worse for our nation's health? Donald Trump or cigarettes? They're about equal, per an email from BuzzFeed CEO Jonah Peretti to his employees this morning. Peretti was explaining his decision to bac... 1135 days ago

AdFreak

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's "Can you hear me n... 1135 days ago

AdWeek

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories. These memories can be acti... 1135 days ago

AdFreak

Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now outdone itself in t... 1135 days ago

AdFreak

Fox Apologizes for X-Men: Apocalypse Billboard Showing Jennifer Lawrence Getting Choked

Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell at Fox about using ima... 1135 days ago

AdWeek

CafeMedia Is Taking On 'the BuzzFeeds and the Voxes' With Its Mobile-First Video Push

After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in that group with the BuzzFeed... 1135 days ago

Advertising Age

New York Times 'Exploring' Ad-Free Digital Subscription

The New York Times is "exploring the possibility" of selling a "higher-tier," ad-free digital subscription package, chief executive Mark Thompson said at the IAB Ad Blocking & User Experience Summit Monday."We do want t... 1135 days ago

Advertising Age

HPE, Paramount Team Up to Take Technology to 'Star Trek' Level

Hewlett Packard Enterprise is partnering with Paramount Pictures on its upcoming movie "Star Trek Beyond," which will feature futuristic technologies developed exclusively for the film, inspired by HPE's The Machine res... 1135 days ago

Advertising Age

Truvia Hires Carmichael Lynch, Spong to Lead Advertising and PR

Truvia, a natural sweetener made from the stevia plant, has brought on Carmichael Lynch and sibling agency Spong PR as its integrated AORs in the U.S. for advertising, brand planning, PR, social media and digital conten... 1135 days ago

Advertising Age

Check Out the First Ad From McCann Japan's 'AI Creative Director'

One of these commercials for Clorets mints is being billed as the first campaign from McCann Erickson Japan's new AI creative director. The other is the work of a human.One is about a flying dog. The other features a ba... 1135 days ago

Advertising Age

'Something Different' Launches, Doner L.A. Adds Trio and More

Former Ogilvy & Mather Executive Creative Director Tommy Henvey and Executive Producer Patti McConnell have launched the new agency Something Different in Brooklyn, N.Y. During eight years at Ogilvy, Henvey ran accounts... 1135 days ago

AdWeek

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big Bird in a supermarket while ... 1135 days ago

Advertising Age

R/GA Getting Into Office Design Consulting After Building Its Own High-Tech Space

Marketing shop R/GA designed its new space with an eye toward making it more digitally connected, high-tech and physically mobile. Now, the agency known for its creative work for brands like Beats and Nike wants to help... 1135 days ago

Advertising Age

See the Spot: Gillette Tells Teens to 'Go Ask Dad,' Not the Internet

Teens increasingly turn to their phones, and the internet, for queries on how to do almost everything. Gillette for Father's Day is launching an extensive digital and integrated effort to encourage them to "Go Ask Dad" ... 1135 days ago

Advertising Age

Saved by the Max Sells Out With No Real Marketing

"Saved by the Bell" still has such a following that a show-themed restaurant sold three months of reservation in minutes, with no traditional marketing.Saved By The Max, which opened in Chicago's Wicker Park neighborhood in early June, was an idea cooked up b... 1135 days ago

Advertising Age

Refinery29, Focused on Global Expansion, Hits Germany

Refinery29 co-CEO Philippe von Borries, a native of Cologne, thinks Germany is ready for what the female-focused digital media site has to offer.As far as fashion and lifestyle-focused publications targeting young women... 1135 days ago

AdWeek

How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for... 1135 days ago

AdWeek

8 Food Marketing Trends You Need to Know About Right Now

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found out, that the joint sold only Organic... 1135 days ago

AdWeek

Meet the 30 Most Influential People in Food

Who can deny that food has gone from simple sustenance to trendy to a topic that has come to dominate our lives—whether having to do with public health, personal wellness, the profession and hobby of cooking, the marketing of packaged goods and fast foo... 1135 days ago

Advertising Age

Remembering Muhammad Ali: 12 Newspaper Front Pages From Around the World

By the time of the announcement of Muhammad Ali's death on Friday night, many newspapers around the world had already produced their Saturday editions -- which means that most of the front pages shown below are from Sun... 1135 days ago

Advertising Age

Sprint's New Pitchman Is Verizon's 'Can You Hear Me Now' Guy

If you watched TV at all in the 2000s, you've likely seen Verizon's ubiquitous pitchman -- the one who endlessly asked, "Can you hear me now?"And if you watched the second game of the NBA Finals on Sunday, you saw him s... 1135 days ago

Advertising Age

Watch Muhammad Ali's Ad Pitches

Muhammad Ali's early career was as polarizing as it was powerful. His views on political matters, like opposing the Vietnam War, drew praise and rebukes across the political spectrum. But over time the boxing great, who died on Friday, evolved into a beloved ... 1137 days ago

AdWeek

Here Are the Top Reality TV Shows in Every State

This year, Bravo extended its Real Housewives franchise to Dallas and Potomac, Md., and according to Google Trends data it may know where to take the show's 10th installment: New Orleans or maybe even Baton Rouge. This is just one of many bits of data t... 1138 days ago

AdWeek

This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're Near a Road

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus. Since Thailand's LMG Insurance obviously has an int... 1138 days ago

AdWeek

After a Decade, Dunkin' Donuts Is Evolving Its 'America Runs On Dunkin' Campaign

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all. The new work, from Hill Holliday, is an expansion... 1138 days ago

AdWeek

Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to t... 1138 days ago

Advertising Age

Holding Companies to ANA: Back Up Claims in Upcoming Rebates Report

Attorneys for two major holding companies, WPP Group and Omnicom Group, have sent the Association of National Advertisers letters asking the organization to back up claims alleged in a pending report expected to say tha... 1138 days ago

AdWeek

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital board in Ne... 1138 days ago

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