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AdWeek

Central news portal with fresh news from the best web pages and blogs around the globe. Read only the best!

AdWeek

BuzzFeed Backs Out of 'Significant' Ad Deal With RNC Over Trump's Rhetoric

What's worse for our nation's health? Donald Trump or cigarettes? They're about equal, per an email from BuzzFeed CEO Jonah Peretti to his employees this morning. Peretti was explaining his decision to bac... 1019 days ago

AdWeek

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories. These memories can be acti... 1019 days ago

AdWeek

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted m... 1019 days ago

AdWeek

CafeMedia Is Taking On 'the BuzzFeeds and the Voxes' With Its Mobile-First Video Push

After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in that group with the BuzzFeed... 1019 days ago

AdWeek

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big Bird in a supermarket while ... 1020 days ago

AdWeek

How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for... 1020 days ago

AdWeek

My Year in Food: a Photo Essay of New York's Culinary Hot Spots

Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my food. If I am dining with friends, I excuse myself beforehand, apolo... 1020 days ago

AdWeek

8 Food Marketing Trends You Need to Know About Right Now

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found out, that the joint sold only Organic... 1020 days ago

AdWeek

Meet the 30 Most Influential People in Food

Who can deny that food has gone from simple sustenance to trendy to a topic that has come to dominate our lives—whether having to do with public health, personal wellness, the profession and hobby of cooking, the marketing of packaged goods and fast foo... 1020 days ago

AdWeek

Anthony Bourdain on Food Porn, YouTube Stars and His Intolerance of Gluten-Free Diets

We're deep in the bowels of New York's Chinatown, down a flight of stairs in the wood-paneled Cantonese classic Hop Kee. It's late afternoon, before the dinner rush, and Anthony Bourdain is ensconced in a br... 1020 days ago

AdWeek

Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapi... 1022 days ago

AdWeek

Here Are the Top Reality TV Shows in Every State

This year, Bravo extended its Real Housewives franchise to Dallas and Potomac, Md., and according to Google Trends data it may know where to take the show's 10th installment: New Orleans or maybe even Baton Rouge. This is just one of many bits of data t... 1022 days ago

AdWeek

This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're Near a Road

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus. Since Thailand's LMG Insurance obviously has an int... 1022 days ago

AdWeek

After a Decade, Dunkin' Donuts Is Evolving Its 'America Runs On Dunkin' Campaign

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all. The new work, from Hill Holliday, is an expansion... 1022 days ago

AdWeek

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural places to promote its brand, but the tec... 1022 days ago

AdWeek

Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to t... 1022 days ago

AdWeek

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which was always visually modeled aft... 1022 days ago

AdWeek

Former Facebook Exec Is Launching the World's First Hispanic Holding Company

Alexandre Hohagen's career to date has focused on two crucial elements of the marketing equation: digital media and young Hispanic consumers. Over the last decade, he served as managing director of Google's op... 1022 days ago

AdWeek

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital board in Ne... 1022 days ago

AdWeek

L'Oreal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oreal Paris is running the first Snapchat lens ad for a beauty brand to promote it... 1022 days ago

AdWeek

Twitter Is Testing Carousel Ads for Video and Photo Tweets

Twitter's new Carousel ads Sources: Twitter, Getty Images Twitter is launching a new ad unit that allows brands to combine multiple tweets in a single ad unit. The product, called Promoted Tweet Carousel, lets ... 1022 days ago

AdWeek

Innovative College Vending Machines Will Feature a Digital Ad Network

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital ads streaming on the machines from the li... 1022 days ago

AdWeek

8 Intriguing Digital Marketing Stats From This Week

From Snapchat to tech-marketing analyst Mary Meeker to Salesforce, the past several days have brought a bevy of marketing stats that should interest digital players.  Below are eight stats that caught our eye: ... 1022 days ago

AdWeek

This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign

The travel and tourism industry has been one of the quickest to embrace virtual reality, and now St. Giles Hotels is giving some of the creative control to its guests to create a 360-degree film. Today, the hotel chai... 1022 days ago

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